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Open access

Research article

First published 2024-4

The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Retricted access

Research article

First published 2013-8

Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand ☆

Gaetano “Nino” Miceli, Maria Antonietta Raimondo, Stefania Farace

Journal of Interactive Marketing

Retricted access

Research article

First published 2007-12

Investigating the Idiosyncratic Nature of Brand Value

Karen W. Miller

Australasian Marketing Journal

Retricted access

Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2013-12

Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

Alireza Nalchi Kashi

Global Business Review

Retricted access

Research article

First published 2022-8

Why Brands Grow: THE POWER OF DIFFERENTIATION AND PENETRATION

Koen Pauwels, Oliver Koll

Management and Business Review

Retricted access

Research article

First published 2020-4

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

Jiseon Ahn

Journal of Vacation Marketing

Retricted access

Research article

First published 2022-2

Luxury Branding in the Hospitality Industry: The Impact of Employee’s Luxury Appearance and Elitism Attitude

Kawon Kim, Melissa A. Baker

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2025-11

Brand Preference on the Edge of Customer Engagement,Mental Accounting,Attitude and Customers’ Biasness: An ISM Approach for Financial Products

Laxmikant Pattnaik, Saroj Kumar Sahoo, Sandhyarani Sahoo

Management and Labour Studies

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