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Research article

First published 2010-8

Analytics for Customer Engagement

Tammo H. A. Bijmolt, Peter S. H. Leeflang, Frank Block [...]

Journal of Service Research

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Research article

First published 2018-1

Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling

Priyanka Singh, Maninder Singh

IIM Kozhikode Society & Management Review

Open access

Research article

First published 2025-5

Fifteen Years of Research on Customer Loyalty Formation: A Meta-Analytic Structural Equation Model

Kevin Kam Fung So, Yang Yang, Xiang (Robert) Li

Cornell Hospitality Quarterly

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Research article

First published 2024-6

From Machine Learning Algorithms to Superior Customer Experience: Business Implications of Machine Learning-Driven Data Analytics in the Hospitality Industry

Egor Cherenkov, Vlad Benga, Minwoo Lee [...]

Journal of Smart Tourism

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Research article

First published 2014-7

Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group

Shahideh Nasery Isfahani, Ahmad Asle Haddad, Emad Roghanian [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-02-02

Using fuzzy Indicators in customer experience analytics

Carolina Nicolas, Jaime Gil-Lafuente, Angélica Urrutia [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-04-12

Research and implementation of the customer-oriented modern hotel management system using fuzzy analytic hiererchical process (FAHP)

Qian Wang, Bo Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2020-02

Using Behavioral Analytics to Predict Customer Invoice Payment

Mohsen Bahrami, Burcin Bozkaya, Selim Balcisoy

Big Data

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Research article

First published 2016-10

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Sungwook Min, Xubing Zhang, Namwoon Kim [...]

Journal of Marketing Research

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Research article

First published 1997-2

Analytical challenges in customer acquisition

Behram J. Hansotia, Paul Wang

Journal of Interactive Marketing

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