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Research article

First published 2026

Unlocking hotel brand advocacy: The role of perceived technological empowerment,AI service quality,and customer readiness

Hazem Ahmed Khairy, Wagih M. E. Salama, Mohamed Ahmed Suliman

Human Systems Management

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Research article

First published 2020-5

Customer Advocacy: A Distinctive Form of Word of Mouth

Jillian Sweeney, Adrian Payne, Pennie Frow [...]

Journal of Service Research

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Review article

First published 2012-3

Customer Journey Mapping as an Advocacy Tool for Disabled People

Adam Crosier, Alison Handford

Social Marketing Quarterly

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Other

First published 2001-2

Customer Relationship Management in the Pharmaceutical Industry: The Role of the Patient Advocacy Group

Francis Buttle, Jorge Boldrini

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2005-4

Customer Advocacy: A New Era in Marketing?

Glen L. Urban

Journal of Public Policy & Marketing

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

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Research article

First published 2021-3

Salesperson Dual Agency in Price Negotiations

Justin M. Lawrence, Lisa K. Scheer, Andrew T. Crecelius [...]

Journal of Marketing

Open access

Research article

First published 2025

Peer Interactions in Self-Service Contexts: Comfort,Trust and Competence as Drivers of Post-Help Customer Citizenship Behaviours

Estelle Van Tonder, Yuanyuan (Gina) Cui, Patrick van Esch [...]

Australasian Marketing Journal

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Research article

First published 2013-7

Inter‐Scale Assessment & Comparison of Customer Loyalty in Banking Industry: An Empirical Study

Alok Kumar Rai, Medha Srivastava

Metamorphosis: A Journal of Management Research

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Research article

First published 1997-9

Overcoming obstacles to community reentry for persons with spinal cord injury: assistive technology,ADA and self-advocacy

Ed Tumer, Paul Wehman, Joseph F. Wallace [...]

Journal of Vocational Rehabilitation

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