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1-10 of 298 results for customer acquisition

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Select article: Good Customers: The Value of Customers by Mode of Acquisition

Retricted access

Research article

First published 2013-5

Good Customers: The Value of Customers by Mode of Acquisition

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Select article: The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

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Research article

First published 2008-2

The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julian Villanueva, Shijin Yoo, Dominique M. Hanssens

Journal of Marketing Research

Select article: Managing Customer Acquisition Risk Using Co-operative Databases

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Research article

First published 2015-2

Managing Customer Acquisition Risk Using Co-operative Databases

Hongju Liu, Joseph Pancras, Malcolm Houtz

Journal of Interactive Marketing

Select article: Competitive Density and the Customer Acquisition–Retention Trade-Off

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Research article

First published 2008-11

Competitive Density and the Customer Acquisition–Retention Trade-Off

Glenn B. Voss, Zannie Giraud Voss

Journal of Marketing

Select article: Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

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Research article

First published 2026-1

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Haifeng Xu, Yi Ding, Yu Ding [...]

Journal of Marketing

Select article: A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Open access

Research article

First published 2024-8

A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Jovanie Tuguinay, Catherine Prentice, Brent Moyle [...]

Cornell Hospitality Quarterly

Select article: Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

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Research article

First published 2016-10

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Sungwook Min, Xubing Zhang, Namwoon Kim [...]

Journal of Marketing Research

Select article: Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

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Research article

First published 2017-9

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Marketing

Select article: A Methodology for Linking Customer Acquisition to Customer Retention

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Research article

First published 2001-5

A Methodology for Linking Customer Acquisition to Customer Retention

Jacquelyn S. Thomas

Journal of Marketing Research

Select article: Customer Acquisition Promotions and Customer Asset Value

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Research article

First published 2006-5

Customer Acquisition Promotions and Customer Asset Value

Michael Lewis

Journal of Marketing Research

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