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Research article

First published 2014-11

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann, Benjamin Quaiser, Jan Wieseke [...]

Journal of Marketing

Open access

Research article

First published 2025-7

CSR Perception Type and Customer Extra-Role Behavior: The Mediating Mechanisms of Customer-Company Identification and Emotional Attachment

Tian Xia, Qiwang Zhang, Nan Zhang

Sage Open

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Research article

First published 2025-5

Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

Divya Sharma, Rakesh Kumar

Journal of Creating Value

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Research article

First published 2022-10-12

Impact of psychological ownership on customer citizenship behaviour in the sharing economy

Gaixia Wang, Jian Zhang

Human Systems Management

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Research article

First published 2016-11

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity

Karin Teichmann, Ursula Scholl-Grissemann, Nicola E. Stokburger-Sauer

Journal of Interactive Marketing

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Research article

First published 2009-3

Social Identity and the Service-Profit Chain

Christian Homburg, Jan Wieseke, Wayne D. Hoyer

Journal of Marketing

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Research article

First published 2013-11

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Christian Homburg, Marcel Stierl, Torsten Bornemann

Journal of Marketing

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Research article

First published 2026-1

The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior

Brad D. Carlson, D. Todd Donavan, Jeremy S. Wolter [...]

Journal of Marketing

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Research article

First published 2022-2

Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts

Vu Thi Mai Chi, Widya Paramita, Tran Ha Minh Quan

Australasian Marketing Journal

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Research article

First published 2014-5

Corporate Social Responsibility,Customer Orientation,and the Job Performance of Frontline Employees

Daniel Korschun, C.B. Bhattacharya, Scott D. Swain

Journal of Marketing

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