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Research article

First published 2018-5

The Value of Customer References to Potential Customers in Business Markets

Andre Vilares Morgado

Journal of Creating Value

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Research article

First published 2010-06

Incorporating Customer Lifetime Value Into Marketing Simulation Games

Hugh M. Cannon, James N. Cannon, Manfred Schwaiger

Simulation & Gaming

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Research article

First published 2008-08

Relationships Among Experiential Marketing,Experiential Value,and Customer Satisfaction

Yi-Hua “Erin" Yuan, Chihkang “Kenny" Wu

Journal of Hospitality & Tourism Research

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Open access

Review article

First published 2024-7

Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Jens Schmidt, Richard Priem, Paola Zanella

Journal of Management

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Research article

First published 2010-12

When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

D. Eric Boyd, Rajesh K. Chandy, Marcus Cunha

Journal of Marketing Research

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Research article

First published 2015-12

A Model of Market Positioning Based on Value Creation and Service Quality in the Lodging Industry: An Empirical Application of Online Customer Reviews

Manuel Rodríguez Díaz, Tomás F. E spino Rodríguez, Rosa Rodríguez Díaz

Tourism Economics

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Research article

First published 2002-08

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman [...]

Journal of Service Research

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Research article

First published 2022-11

A Theory of Marketing’s Contribution to Customers’ Perceived Value

Shekhar Misra, Kiran Pedada, Ashish Sinha

Journal of Creating Value

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Research article

First published 1998-2

Customer lifetime value: Marketing models and applications

Paul D. Berger, Nada I. Nasr

Journal of Interactive Marketing

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