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Articles (1245)

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1-10 of 1245 results for cultural customization

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Select article: Engaging Business Customers Through Online Experiences in Different Cultures

Retricted access

Research article

First published 2023-9

Engaging Business Customers Through Online Experiences in Different Cultures

Welf H. Weiger

Journal of International Marketing

Select article: The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Open access

Research article

First published 2023-3

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Cara Connell, Ruth Marciniak, Lindsey Drylie Carey

Journal of International Marketing

Select article: Product Customization and Returns: The Moderating Role of National Culture

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Research article

First published 2025-5

Product Customization and Returns: The Moderating Role of National Culture

Haileab Hilafu, Paolo Letizia, Paolo Roma

Production and Operations Management

Select article: Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture

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Research article

First published 2022-12

Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture

Brandon Wallace, David L. Andrews

Journal of Sport and Social Issues

Select article: National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

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Research article

First published 2016-3

National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, Anita Pansari

Journal of International Marketing

Select article: Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

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Research article

First published 2019-12

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Emanuel de Bellis, Christian Hildebrand, Kenichi Ito [...]

Journal of Marketing Research

Select article: The Tenure-Based Customer Retention Model: A Cross-Cultural Validation

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Research article

First published 2017-9

The Tenure-Based Customer Retention Model: A Cross-Cultural Validation

Carolin Krautz, Stefan Hoffmann

Journal of International Marketing

Select article: Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

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Research article

First published 2020-3

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Hyoryung Nam, P.K. Kannan

Journal of International Marketing

Select article: A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context

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Research article

First published 2024-5

A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context

Liem Viet Ngo, George A Shinkle, Paul G Patterson

Australian Journal of Management

Select article: The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

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Research article

First published 2023-1

The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

Kim-Shyan Fam, Boon Liat Cheng, Tat-Huei Cham [...]

Journal of Hospitality & Tourism Research

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