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Articles (59)

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1-10 of 59 results for cross-cultural consumer behavior

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Select article: The Effects of Lighting on Consumers’ Emotions and Behavioral Intentions in a Retail Environment: A Cross–Cultural Comparison

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Research article

First published 2007-9

The Effects of Lighting on Consumers’ Emotions and Behavioral Intentions in a Retail Environment: A Cross–Cultural Comparison

Nam–Kyu Park, Cheryl A. Farr

Journal of Interior Design

Select article: Cosmopolitanism,Consumer Ethnocentrism,and Materialism: An Eight-Country Study of Antecedents and Outcomes

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Research article

First published 2009-3

Cosmopolitanism,Consumer Ethnocentrism,and Materialism: An Eight-Country Study of Antecedents and Outcomes

Mark Cleveland, Michel Laroche, Nicolas Papadopoulos

Journal of International Marketing

Select article: Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation

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Research article

First published 2004-12

Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation

T. Bettina Cornwell, Judy Drennan

Journal of Macromarketing

Select article: Strong Brand From Consumers’ Perspective: A Cross-Cultural Study

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Brief report

First published 2019-1

Strong Brand From Consumers’ Perspective: A Cross-Cultural Study

Chenchen Li, Dongmei Li, Chi-Yue Chiu [...]

Journal of Cross-Cultural Psychology

Select article: Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

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Research article

First published 2019-6

Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

Helena F. Allman, Kelly Hewett, Mandeep Kaur

Journal of International Marketing

Select article: Cross-cultural comparison of factors influencing sustainable dietary behaviors among Japanese and German adults

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Research article

First published 2025

Cross-cultural comparison of factors influencing sustainable dietary behaviors among Japanese and German adults

Yui Kawasaki, Emi Yoshii, Kahori Fujisaki [...]

Nutrition and Health

Select article: Collectivism and Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intra-National Differences

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Research article

First published 2009-9

Collectivism and Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intra-National Differences

Kritika Kongsompong, Robert T. Green, Paul G. Patterson

Australasian Marketing Journal

Select article: Within and Between Two Worlds: Conceiving,Measuring,and Applying Mixed-Ethnic Identity in Three Countries

Open access

Research article

First published 2024-6

Within and Between Two Worlds: Conceiving,Measuring,and Applying Mixed-Ethnic Identity in Three Countries

Mark Cleveland

Journal of International Marketing

Select article: Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences

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Research article

First published 2008-3

Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences

Haksin Chan, Lisa C. Wan

Journal of International Marketing

Select article: Sensation Seeking,Message Sensation Value,and Destinations

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Research article

First published 2017-3

Sensation Seeking,Message Sensation Value,and Destinations

Allan Cheng Chieh Lu, Christina Geng-Qing Chi, Carol Yi Rong Lu

Journal of Hospitality & Tourism Research

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