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1-10 of 627 results for cross-category research

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Select article: The Tenure-Based Customer Retention Model: A Cross-Cultural Validation

Retricted access

Research article

First published 2017-9

The Tenure-Based Customer Retention Model: A Cross-Cultural Validation

Carolin Krautz, Stefan Hoffmann

Journal of International Marketing

Select article: Investigating cross-buying and customer loyalty

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Research article

First published 2008-2

Investigating cross-buying and customer loyalty

Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul

Journal of Interactive Marketing

Select article: Analyzing Marketing Research Data with Association Models

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Research article

First published 1984-11

Analyzing Marketing Research Data with Association Models

Lawrence F. Feick

Journal of Marketing Research

Select article: A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

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Research article

First published 1990-10

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Peter S. Fader, Leonard M. Lodish

Journal of Marketing

Select article: Making the Case for Narrative Methods in Cross-Cultural Organizational Research

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Research article

First published 2006-01

Making the Case for Narrative Methods in Cross-Cultural Organizational Research

Kim Soin, Tobias Scheytt

Organizational Research Methods

Select article: Culture,Category Width,and Attributions

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Research article

First published 1978-09

Culture,Category Width,and Attributions

Richard A. Detweiler

Journal of Cross-Cultural Psychology

Select article: The Perils of Periodical Indexes

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Research article

First published 1994-12

The Perils of Periodical Indexes

CHERYL ZOLLARS

Communication Research

Select article: How Important Is Word of Mouth? Development,Validation,and Application of a Scale

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Research article

First published 2024-8

How Important Is Word of Mouth? Development,Validation,and Application of a Scale

Jan-Michael Becker, Franziska Völckner, Henrik Sattler

Journal of Interactive Marketing

Select article: Amplifying Off-Site Purchases with On-Site Retail Media Advertising

Open access

Research article

First published 2024-11

Amplifying Off-Site Purchases with On-Site Retail Media Advertising

German Zenetti, Koen Pauwels

Journal of Interactive Marketing

Select article: Recommendations for Investigating the Cross-Category Effect Among Hispanic and Latino Populations

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Research article

First published 2023-3

Recommendations for Investigating the Cross-Category Effect Among Hispanic and Latino Populations

Jennifer L. Rennels

Perspectives on Psychological Science

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