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Articles (718)

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1-10 of 718 results for critical theory in marketing

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Select article: Towards a Critical Multicultural Marketing Theory

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Research article

First published 2002-06

Towards a Critical Multicultural Marketing Theory

Dawn Burton

Marketing Theory

Select article: Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

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Research article

First published 1990-09

Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: Lit Crit Riffin’: A collaborative mode of literary criticism in marketing theory

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Research article

First published 2025

Lit Crit Riffin’: A collaborative mode of literary criticism in marketing theory

Jennifer Takhar, Jonatan Sodergren, Anthony Patterson [...]

Marketing Theory

Select article: Critical marketing studies: logical empiricism,‘critical performativity’ and marketing practice

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Other

First published 2010-6

Critical marketing studies: logical empiricism,‘critical performativity’ and marketing practice

Mark Tadajewski

Marketing Theory

Select article: Marketing,Theory Borrowing,and Critical Reflection

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Research article

First published 1995-12

Marketing,Theory Borrowing,and Critical Reflection

Jeff B. Murray, Deborah J. Evers, Swinder Janda

Journal of Macromarketing

Select article: Taboo theorists: Karl Marx and marketing theory

Open access

Research article

First published 2025

Taboo theorists: Karl Marx and marketing theory

Robert Cluley, Stephen Dunne

Marketing Theory

Select article: Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

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Research article

First published 2007-04

Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

Ed Petkus

Journal of Marketing Education

Select article: The Concept of Market Value: A Critical Note on Itoh's Theory

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Research article

First published 2008-12

The Concept of Market Value: A Critical Note on Itoh's Theory

Francisco Paulo Cipolla

Review of Radical Political Economics

Select article: Book Review: Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

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Book review

First published 1991-7

Book Review: Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Stephen W. Brown, Gary J. Brunswick

Journal of Marketing

Select article: Atmospheres of Seduction

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Review article

First published 2012-6

Atmospheres of Seduction

Brigitte Biehl-Missal, Michael Saren

Journal of Macromarketing

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