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First published 2010-10

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo A. Oyedeji

American Behavioral Scientist

Open access

Research article

First published 2025-7

How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

Jerum William Kilumile, Li Zuo, Johakim Katekele John

Sage Open

Retricted access

Research article

First published 2022-6

What’s in a Label? Negative Credibility Labels in Partisan News

Megan Duncan

Journalism & Mass Communication Quarterly

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Research article

First published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

Retricted access

Research article

First published 2026

Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Md Asaduzzaman Babu, Md Abdur Rouf, Md Abubakar Siddique [...]

Global Business Review

Retricted access

Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Retricted access

Research article

First published 1996-10

Determinants of Distribution Intensity

Gary L. Frazier, Walfried M. Lassar

Journal of Marketing

Open access

Research article

First published 2024-4

The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

Retricted access

Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Open access

Research article

First published 2026-2

Examining Sports Media Credibility,Bias,Political Identification,and Fandom Using a Repeated Cross-Sectional Survey

Natalie Brown-Devlin, Jingyue Tao, Chris Imbrogno [...]

Communication & Sport

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