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Articles (18)

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1-10 of 18 results for coupon-level experiments

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Select article: Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

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Research article

First published 2018-7

Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

He (Michael) Jia, Sha Yang, Xianghua Lu [...]

Journal of Marketing

Select article: The Effects of a Direct Mail Coupon on Brand Choice Behavior

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

Select article: Dynamic crushing of composite coupons: An experimental and numerical study

Open access

Research article

First published 2023-11

Dynamic crushing of composite coupons: An experimental and numerical study

Christian Pohl, Huifang Liu, Daniel Thomson [...]

Journal of Composite Materials

Select article: One Size Fits All? The Differential Impact of Online Reviews and Coupons

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Research article

First published 2020-10

One Size Fits All? The Differential Impact of Online Reviews and Coupons

Sulin Ba, Yuan Jin, Xinxin Li [...]

Production and Operations Management

Select article: Is Couponing Effective?

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Research article

First published 1993-1

Is Couponing Effective?

Pascale Quester

Australasian Marketing Journal

Select article: Failure simulations of open-hole and unnotched IM7/977-3 coupons subjected to quasi-static loading using Autodesk Helius PFA

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Research article

First published 2017-5

Failure simulations of open-hole and unnotched IM7/977-3 coupons subjected to quasi-static loading using Autodesk Helius PFA

Richard W Dalgarno, Jason E Action, Donald H Robbins [...]

Journal of Composite Materials

Select article: Offline Data-Driven Recommender Systems for Improving Small Business Marketing Strategies

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Research article

First published 2026-2

Offline Data-Driven Recommender Systems for Improving Small Business Marketing Strategies

Hwijae Son, Sung Woong Cho, Hyung Ju Hwang

Big Data

Select article: An Examination of the Compressive Cyclic Loading Aspects of Damage Tolerance for Polymer Matrix Launch Vehicle Hardware

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Research article

First published 2011-2

An Examination of the Compressive Cyclic Loading Aspects of Damage Tolerance for Polymer Matrix Launch Vehicle Hardware

Alan Nettles, Andrew Hodge, Justin Jackson

Journal of Composite Materials

Select article: Preliminary results of corrosion monitoring studies of carbon steel overpack exposed to supercontainer concrete buffer

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Research article

First published 2014-9

Preliminary results of corrosion monitoring studies of carbon steel overpack exposed to supercontainer concrete buffer

B. Kursten, F. Druyts, L. Areias [...]

Corrosion Engineering,Science and Technology: The International Journal of Corrosion Processes and Corrosion Control

Select article: Impact of the Ultraviolet Disinfection Process on Biofilm Control in a Model Drinking Water Distribution System

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Research article

First published 2009-04

Impact of the Ultraviolet Disinfection Process on Biofilm Control in a Model Drinking Water Distribution System

Sun Wenjun, Liu Wenjun

Environmental Engineering Science

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