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Retricted access

Research article

First published 2023-02

Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

Xingyue (Luna) Zhang, Yuliang Yao, Jiantong Zhang [...]

Production and Operations Management

Open access

Research article

First published 2025-9

Coupon Redemption in Food and Beverage Businesses: Situational Effects of In-Vehicle Scenarios

Yong Chen, Giuliano Bianchi

Journal of Hospitality & Tourism Research

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Research article

First published 1997-11

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava

Journal of Marketing Research

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Research article

First published 1982-9

Factors Affecting Coupon Redemption Rates

David J. Reibstein, Phillis A. Traver

Journal of Marketing

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Research article

First published 1966-1

The Influence of Media Characteristics on Coupon Redemption

Alvin Schwartz

Journal of Marketing

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Research article

First published 2015-10

Where,When,and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe [...]

Journal of Marketing Research

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Research article

First published 1994-11

An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

Banwari Mittal

Journal of Marketing Research

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Research article

First published 2023-5

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang [...]

Journal of Marketing

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

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Research article

First published 2012-1

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

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