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Research article

First published 2011-6

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

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Research article

First published 2024-5

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Katariina Juusola, Abdelmounaim Lahrech

Australian Journal of Management

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Research article

First published 2025

Nation brand distance and trade flows: A structural gravity model approach

Huda AlBesher, Abdelmounaim Lahrech, Katariina Juusola [...]

Australian Journal of Management

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Research article

First published 2017-7

Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Svetlana Stepchenkova, Elena Shichkova

Journal of Travel Research

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Review article

First published 2023-9

Generic drug application and approval process in Vietnam and Philippines

Sayali C Kankariya, Atish S Mundada

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2006-7

Is Brand Variety Influencing Brand Loyalty?

C. Anandan, Medapatti Satish, R. Mathangi Sri

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2014-1

Using implicit methods to develop an objective measure of media brand engagement

Gemma Calvert, Eamon Fulcher, Geraldine Fulcher [...]

International Journal of Market Research

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Research article

First published 2024-9

Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Journal of International Marketing

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Research article

First published 2018-11

The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

Marc Mazodier, Conor M. Henderson, Joshua T. Beck

Journal of Marketing

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