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1-5 of 5 results for costless signaling

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Open access

Research article

First published 2025-5

Business-to-Investor Marketing: The Interplay of Costly and Costless Signals

Greg Nyilasy, Shangwen Yi, Dennis Herhausen [...]

Journal of Marketing

Retricted access

Research article

First published 2024-7

Jeffrey A. Chandler, Jacob A. Waddingham, Marcus T. Wolfe

Entrepreneurship Theory and Practice

Retricted access

Research article

First published 2001-4

Marian Chapman Moore, Ruskin M. Morgan, Michael J. Moore

Journal of Public Policy & Marketing

Retricted access

Research article

First published 1995-1

Jeffrey A. Yost

Journal of Accounting,Auditing & Finance

Retricted access

Research article

First published 2006-5

Sridhar Moorthy, Xubing Zhang

Journal of Marketing Research