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Retricted access

Research article

First published 2007-05

Optimal Control of Selling Channels for an Online Retailer with Cost‐per‐Click Payments and Seasonal Products

Frank Y. Chen, Jian Chen, Yongbo Xiao

Production and Operations Management

Retricted access

Research article

First published 2021-5

Online search engines and online travel agencies: A Comparative Approach

Silvia Angeloni, Claudio Rossi

Journal of Hospitality & Tourism Research

Retricted access

Brief report

First published 2014-6

Facebook Advertisements for Inexpensive Participant Recruitment Among Women in Early Pregnancy

Adriana Arcia

Health Education & Behavior

Retricted access

Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

Retricted access

Brief report

First published 2022-2

Hepatitis a Vaccine Promotion Using Facebook Ads to Reach At-Risk Groups

Pamela Schwartz, Jennifer L. Sedillo, Jessica L.C. Sapp

American Journal of Health Promotion

Open access

Research article

First published 2023-02

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun

Production and Operations Management

Retricted access

Research article

First published 2025-10

Enhancing User Experience: Unveiling the Role of the Quality Score Metrics

Zsolt Katona, Yi Zhu, Lei Zhuang

Production and Operations Management

Retricted access

Research article

First published 2021-7

Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App

Celine Northcott, Rachel Curtis, Svetlana Bogomolova [...]

American Journal of Health Promotion

Retricted access

Research article

First published 2014-11

Toward an integrated framework for automated development and optimization of online advertising campaigns

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

Retricted access

Research article

First published 2020-2

Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers

Christian Grov, Matthew Stief, Drew A. Westmoreland [...]

Health Education & Behavior

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