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Articles (55)

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1-10 of 55 results for corporate political brands

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Select article: Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Retricted access

Research article

First published 2020-12

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair

Journal of Marketing Research

Select article: The effective nature of projective techniques in political brand image research

Open access

Research article

First published 2024-1

The effective nature of projective techniques in political brand image research

Dawood Khan, Christopher Pich, Louise Spry

International Journal of Market Research

Select article: A bittersweet past: The negative equity of corporate heritage brands

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Research article

First published 2021-5

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

Select article: Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization

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Research article

First published 2023-1

Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization

T.J. Weber, Jeff Joireman, David E. Sprott [...]

Journal of Public Policy & Marketing

Select article: Capital's brandscapes

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Research article

First published 2006-11

Capital's brandscapes

Robert Goldman, Stephen Papson

Journal of Consumer Culture

Select article: Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

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Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

Select article: Corporate social advocacy and reproductive rights: Analyzing public relations responses to Dobbs v. Jackson

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Research article

First published 2025

Corporate social advocacy and reproductive rights: Analyzing public relations responses to Dobbs v. Jackson

Teresa Tackett, Josh C Bramlett, Mackenzie Quick [...]

Public Relations Inquiry

Select article: Logo Logic: The Ups and Downs of Branded Political Communication

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Research article

First published 2007-5

Logo Logic: The Ups and Downs of Branded Political Communication

W. Lance Bennett, Taso Lagos

The ANNALS of the American Academy of Political and Social Science

Select article: Siding with vinyl: Record Store Day and the branding of independent music

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Research article

First published 2017-11

Siding with vinyl: Record Store Day and the branding of independent music

Eric Harvey

International Journal of Cultural Studies

Select article: Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

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Research article

First published 2018-3

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Christopher Pich, Guja Armannsdottir, Louise Spry

International Journal of Market Research

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