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1-10 of 535 results for corporate branding

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Select article: Corporate branding and brand architecture: a conceptual framework

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Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Select article: Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

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Research article

First published 2012-7

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

Dr. Ritesh K. Patel

Paradigm: A Management Research Journal

Select article: Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

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Research article

First published 2012-4

Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

Christine Vallaster, Adam Lindgreen, François Maon

California Management Review

Select article: Consumer Evaluations of Corporate Brand Redeployments

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Research article

First published 2006-04

Consumer Evaluations of Corporate Brand Redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy

Journal of the Academy of Marketing Science

Select article: Employees’ Perception of CSR Affecting Employer Brand,Brand Image,and Corporate Reputation

Open access

Research article

First published 2020-10

Employees’ Perception of CSR Affecting Employer Brand,Brand Image,and Corporate Reputation

Fatih Özcan, Meral Elçi

Sage Open

Select article: Communicating Corporate Brands Through Social Media

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Research article

First published 2014-7

Communicating Corporate Brands Through Social Media

Maria Vernuccio

International Journal of Business Communication

Select article: Corporate Brand Management Imperatives: Custodianship,Credibility,and Calibration

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Research article

First published 2012-4

Corporate Brand Management Imperatives: Custodianship,Credibility,and Calibration

John M.T. Balmer

California Management Review

Select article: How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

Select article: The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

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Research article

First published 2021-11

The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

Holly Cooper, Bill Merrilees, Dale Miller

Australasian Marketing Journal

Select article: A bittersweet past: The negative equity of corporate heritage brands

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Research article

First published 2021-5

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

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