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1-10 of 38 results for corporate brand personality

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Select article: Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

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Research article

First published 2012-7

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

Dr. Ritesh K. Patel

Paradigm: A Management Research Journal

Select article: Political journalists’ corporate and personal identities on Twitter profile pages: A comparative analysis in four Westminster democracies

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Research article

First published 2018-4

Political journalists’ corporate and personal identities on Twitter profile pages: A comparative analysis in four Westminster democracies

Folker Hanusch

New Media & Society

Select article: The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic

Open access

Research article

First published 2023-4

The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic

Hwai-Shuh Shieh, Shu-Chen Lin

Sage Open

Select article: The Role of Brand Personality in Charitable Giving: An Assessment and Validation

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Research article

First published 2005-07

The Role of Brand Personality in Charitable Giving: An Assessment and Validation

Beverly T. Venable, Gregory M. Rose, Victoria D. Bush [...]

Journal of the Academy of Marketing Science

Select article: Online Communication of Brand Personality

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Research article

First published 2009-9

Online Communication of Brand Personality

Robert Ankomah Opoku, Albert Caruana, Leyland Pitt [...]

Journal of General Management

Select article: Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

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Research article

First published 2016-8

Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi

Cornell Hospitality Quarterly

Select article: Corporate Identity and the Societal Constituent

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Research article

First published 2006-04

Corporate Identity and the Societal Constituent

Jay M. Handelman

Journal of the Academy of Marketing Science

Select article: Participatory branding on social media: The affordances of live streaming for creative labor

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Research article

First published 2022-5

Participatory branding on social media: The affordances of live streaming for creative labor

Colten Meisner, Andrew M. Ledbetter

New Media & Society

Select article: Effect of internal branding on employee brand commitment and behavior in hospitality

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Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

Select article: ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

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Research article

First published 2024-12

ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

Joo Young Kim, Yerin Yhee, Sung-Byung Yang

Journal of Smart Tourism

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