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Research article

First published 2009-4

Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

John M. T. Balmer, Helen Stuart, Stephen A. Greyser

California Management Review

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Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Open access

Research article

First published 2022-6

Graphic design,music and sound in the BBC’s channel idents,1991–2021

Melissa Morton

Critical Studies in Television: The International Journal of Television Studies

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Research article

First published 2011-9

Concealing or Revealing the Family?

Evelyn R. Micelotta, Mia Raynard

Family Business Review

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Research article

First published 2013-8

Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore,Guangzhou and Hong Kong

Nan Zhang, Jingjing Liu, Hao Hu [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2013-8

The Effects of Portal Website Attitude and E-Services on Branding of E-Stores

Hsiu-Li Chen, Shane Mathews

Australasian Marketing Journal

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Research article

First published 2005-07

The Role of Brand Personality in Charitable Giving: An Assessment and Validation

Beverly T. Venable, Gregory M. Rose, Victoria D. Bush [...]

Journal of the Academy of Marketing Science

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Research article

First published 1999-5

Constructing Competitive Spaces: On the Corporate Practice of British Retailer—Supplier Relationships

A Hughes

Environment and Planning A: Economy and Space

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2019-12

Chinese Investments in Spanish Football: A Case Study of RCD Espanyol New Management Trends After Rastar Purchase

Xavier Ginesta, Toni Sellas, Mireia Canals

Communication & Sport

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