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Articles (51)

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1-10 of 51 results for corporate brand associations

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Select article: Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

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Research article

First published 2005-7

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Guido Berens, Cees B.M. van Riel, Gerrit H. van Bruggen

Journal of Marketing

Select article: Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects

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Research article

First published 2012-3

Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects

Thomas J. Madden, Martin S. Roth, William R. Dillon

Journal of International Marketing

Select article: A bittersweet past: The negative equity of corporate heritage brands

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Research article

First published 2021-5

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

Select article: How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

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Research article

First published 2004-10

How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

Vithala R. Rao, Manoj K. Agarwal, Denise Dahlhoff

Journal of Marketing

Select article: Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling

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Research article

First published 2016-5

Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling

Subhajit Bhattacharya, Arana Kaursar

Management and Labour Studies

Select article: ‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

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Research article

First published 2014-11

‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

Carl Jon Way Ng

Discourse & Communication

Select article: Visual Elicitation of Brand Perception

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Research article

First published 2021-7

Visual Elicitation of Brand Perception

Daria Dzyabura, Renana Peres

Journal of Marketing

Select article: The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

Select article: Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

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Research article

First published 2010-11

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora

Journal of Marketing

Select article: Dialectics of dissociation

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Article commentary

First published 2019-3

Dialectics of dissociation

Jennifer Bair

Dialogues in Human Geography

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