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Articles (125)

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1-10 of 125 results for controversial marketing issues

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Select article: Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students

Retricted access

Research article

First published 2005-12

Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students

Abhijit Roy, Bart Macchiette

Journal of Marketing Education

Select article: Taboo Topics: The Use of Controversial Issues for Student Research Projects

Retricted access

Research article

First published 1991-04

Taboo Topics: The Use of Controversial Issues for Student Research Projects

S. J. Garner, Carolyn F. Siegel

Journal of Marketing Education

Select article: Capital Asset Pricing Model: Should We Stop Using It?

Free access

Research article

First published 2000-1

Capital Asset Pricing Model: Should We Stop Using It?

Valeed A Ansari

Vikalpa: The Journal for Decision Makers

Select article: The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System

Retricted access

Research article

First published 2021-6

The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System

Cristina Mele, Tiziana Russo Spena

Journal of Macromarketing

Select article: The Value of Benefits of a Public Street Market: The Case of Maxwell Street

Retricted access

Research article

First published 1995-11

The Value of Benefits of a Public Street Market: The Case of Maxwell Street

Alfonso Morales, Steven Balkin, Joseph Persky

Economic Development Quarterly

Select article: Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Open access

Research article

First published 2023-7

Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk

Big Data & Society

Select article: Fear Appeals in Marketing—A Social Perspective

Retricted access

Research article

First published 1972-7

Fear Appeals in Marketing—A Social Perspective

Homer E. Spence, Reza Moinpour

Journal of Marketing

Select article: The Application of Attitude Immunization Techniques in Marketing

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Research article

First published 1971-2

The Application of Attitude Immunization Techniques in Marketing

Stewart W. Bither, Ira J. Dolich, Elaine B. Nell

Journal of Marketing Research

Select article: The Curious Case of Nykaa’s Bonus Issue

Open access

Other

First published 2024-6

The Curious Case of Nykaa’s Bonus Issue

Animesh Bhattacharjee

Emerging Economies Cases Journal

Select article: Wang Luobin: Folk Song King of the Northwest or Song Thief?

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Research article

First published 2005-07

Wang Luobin: Folk Song King of the Northwest or Song Thief?

Rachel Harris

Modern China

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