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Articles (366)

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1-10 of 366 results for consumers' perceptions of brands

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Select article: The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

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Research article

First published 2014-10

The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Kyunghwa Chung, Chorong Youn, Yuri Lee

Clothing and Textiles Research Journal

Select article: Consumer “Confusion” of Origin and Brand Similarity Perceptions

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Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

Select article: Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk

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Research article

First published 2024-12

Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk

Nicholas Light, Philip M. Fernbach

Journal of Marketing Research

Select article: Effect of Crowdsourcing on Consumer Brand Perceptions and Behavioral Intentions

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Research article

First published 2019-1

Effect of Crowdsourcing on Consumer Brand Perceptions and Behavioral Intentions

Prashant Kumar, Tao Meng, Sajal Kabiraj

Business Perspectives and Research

Select article: Family Firm Brands,Perceptions of Doing Good,and Consumer Happiness

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Research article

First published 2019-9

Family Firm Brands,Perceptions of Doing Good,and Consumer Happiness

Margarete Schellong, Nils D. Kraiczy, Lucia Malär [...]

Entrepreneurship Theory and Practice

Select article: Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

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Research article

First published 2024-9

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

Koushyar Rajavi, Sina Golara, Sajad Modaresi

Production and Operations Management

Select article: “Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

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Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

American Behavioral Scientist

Select article: An Empirical Investigation of Consumer Memory,Attitude,and Perceptions toward Pioneer and Follower Brands

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Research article

First published 1995-10

An Empirical Investigation of Consumer Memory,Attitude,and Perceptions toward Pioneer and Follower Brands

Frank H. Alpert, Michael A. Kamins

Journal of Marketing

Select article: Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Open access

Research article

First published 2024-8

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Carla Ferraro, Sean Sands, Vlad Demsar [...]

Australasian Marketing Journal

Select article: The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

Open access

Research article

First published 2025-7

The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

Shakila Kousar, Jianguo Du, Muhammad Umair Wattoo

Sage Open

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