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Research article

First published 2021-11

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time

Gabriela N. Tonietto, Alixandra Barasch

Journal of Marketing

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Research article

First published 2025-2

Do Envy and Consumer-Generated Content Boost Travel Motivations?

Bekir Bora Dedeoglu, Nazan Colmekcioglu, Fevzi Okumus

Journal of Travel Research

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Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

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Research article

First published 1998-10

Consumer Generalization of Nutrient Content Claims in Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Journal of Marketing

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Research article

First published 2026-3

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle [...]

Journal of Marketing

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Research article

First published 2014-11

Effects of Price and User-Generated Content on Consumers’ Prepurchase Evaluations of Variably Priced Services

Breffni M. Noone, Kelly A. McGuire

Journal of Hospitality & Tourism Research

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Research article

First published 2021-8

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Shrabastee Banerjee, Chrysanthos Dellarocas, Georgios Zervas

Journal of Marketing Research

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2012-8

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly

Journal of Interactive Marketing

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Research article

First published 2025-7

How Consumer Photo Reviews and Online Platform Types Influence Luxury Hotel Booking Intentions Through Envy

Jee Yun Park, Hye Eun Lee

Journal of Travel Research

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