Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2021

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time

Gabriela N. Tonietto, Alixandra Barasch

Journal of Marketing

Restricted accessResearch articleFirst published February, 2025

Do Envy and Consumer-Generated Content Boost Travel Motivations?

Bekir Bora Dedeoglu, Nazan Colmekcioglu, Fevzi Okumus

Journal of Travel Research

Restricted accessResearch articleFirst published February, 2026

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 1998

Consumer Generalization of Nutrient Content Claims in Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Journal of Marketing

Restricted accessResearch articleFirst published March, 2026

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle [...]

Journal of Marketing

Restricted accessResearch articleFirst published November, 2014

Effects of Price and User-Generated Content on Consumers’ Prepurchase Evaluations of Variably Priced Services

Breffni M. Noone, Kelly A. McGuire

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published August, 2021

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Shrabastee Banerjee, Chrysanthos Dellarocas, Georgios Zervas

Journal of Marketing Research

Open accessResearch articleFirst published August, 2026

Welfare Implications of Democratization in Content Creation: Generative AI and Beyond

Tianxin Zou, Zijun (June) Shi, Yue Wu

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2025

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published August, 2012

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2021

Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time

Gabriela N. Tonietto, Alixandra Barasch

Journal of Marketing

Restricted accessResearch articleFirst published February, 2025

Do Envy and Consumer-Generated Content Boost Travel Motivations?

Bekir Bora Dedeoglu, Nazan Colmekcioglu, Fevzi Okumus

Journal of Travel Research

Restricted accessResearch articleFirst published February, 2026

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 1998

Consumer Generalization of Nutrient Content Claims in Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Journal of Marketing

Restricted accessResearch articleFirst published March, 2026

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle [...]

Journal of Marketing

Restricted accessResearch articleFirst published November, 2014

Effects of Price and User-Generated Content on Consumers’ Prepurchase Evaluations of Variably Priced Services

Breffni M. Noone, Kelly A. McGuire

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published August, 2021

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Shrabastee Banerjee, Chrysanthos Dellarocas, Georgios Zervas

Journal of Marketing Research

Open accessResearch articleFirst published August, 2026

Welfare Implications of Democratization in Content Creation: Generative AI and Beyond

Tianxin Zou, Zijun (June) Shi, Yue Wu

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2025

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published August, 2012

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly

Journal of Interactive Marketing