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1-10 of 463 results for consumer-generated branding

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Select article: How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Retricted access

Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

Select article: Understanding Iranian patients’ knowledge,attitude,and practice on branded generic medicines: Insights from a consumer survey

Open access

Research article

First published 2025-9

Understanding Iranian patients’ knowledge,attitude,and practice on branded generic medicines: Insights from a consumer survey

Soheyl Habibimajd, Najme Moradi, Nazila Yousefi

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

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Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

Select article: Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

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Research article

First published 2015-5

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

Julia Schamari, Tobias Schaefers

Journal of Interactive Marketing

Select article: Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

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Research article

First published 2012-8

Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Guda Van Noort, Lotte M. Willemsen

Journal of Interactive Marketing

Select article: Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

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Research article

First published 2001-11

Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

Paul A. Bottomley, Stephen J.S. Holden

Journal of Marketing Research

Select article: The impact of social media on destination branding

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Research article

First published 2012-7

The impact of social media on destination branding

Yumi Lim, Yeasun Chung, Pamela A Weaver

Journal of Vacation Marketing

Select article: A semiotic analysis of consumer-generated antibranding

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Research article

First published 2015-6

A semiotic analysis of consumer-generated antibranding

S. Umit Kucuk

Marketing Theory

Select article: Customers’ response to the offer of substitute brands of medicines for the prescribed ones – An exploratory study of consumer behavior in North India

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Research article

First published 2020-12

Customers’ response to the offer of substitute brands of medicines for the prescribed ones – An exploratory study of consumer behavior in North India

Yogesh Kumar, Utkal Khandelwal, Ankit Saxena

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Management and Labour Studies

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