You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (216)

Journals (0)

1-10 of 216 results for consumer-generated ads

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Retricted access

Research article

First published 2013-5

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya

Journal of Marketing

Select article: Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors

Retricted access

Research article

First published 2014-2

Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors

Julia Hautz, Johann Füller, Katja Hutter [...]

Journal of Interactive Marketing

Select article: So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Retricted access

Research article

First published 2012-8

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly

Journal of Interactive Marketing

Select article: Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

Retricted access

Announcement

First published 2009-10

Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

Eric A. Ritter, Chang-Hoan Cho

Cyberpsychology,Behavior,and Social Networking

Select article: The Effects of Animation and Format on the Perception and Memory of Online Advertising

Retricted access

Research article

First published 2010-11

The Effects of Animation and Format on the Perception and Memory of Online Advertising

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo [...]

Journal of Interactive Marketing

Select article: When Does Retargeting Work? Information Specificity in Online Advertising

Retricted access

Research article

First published 2013-10

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine Tucker

Journal of Marketing Research

Select article: When Does Retargeting Work? Information Specificity in Online Advertising

Retricted access

Research article

First published 2013-10

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine Tucker

Journal of Marketing Research

Select article: Direct-to-consumer advertising and the role of hope

Retricted access

Research article

First published 2015-2

Direct-to-consumer advertising and the role of hope

Marjorie Delbaere, Erin Willis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: AI-Driven Advertising and Climate Change Awareness: Motivators for Green Consumption in the Second-Hand Electronics

Open access

Research article

First published 2025-7

AI-Driven Advertising and Climate Change Awareness: Motivators for Green Consumption in the Second-Hand Electronics

Yani Dong, Boya Fu, Na Lv [...]

Sage Open

Select article: Creating Brand Identity for Generic Products

Retricted access

Research article

First published 2004-7

Creating Brand Identity for Generic Products

Don Williams

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

1
2
3
•••
22
10 / page

Article type

Publication date

Subjects

Access