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Retricted access

Research article

First published 2003-4

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

C.B. Bhattacharya, Sankar Sen

Journal of Marketing

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Research article

First published 2006-04

Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations

Sabine A. Einwiller, Alexander Fedorikhin, Allison R. Johnson [...]

Journal of the Academy of Marketing Science

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Research article

First published 2022-10-12

Impact of psychological ownership on customer citizenship behaviour in the sharing economy

Gaixia Wang, Jian Zhang

Human Systems Management

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Research article

First published 2018-5

Motivations for and outcomes of participating in research online communities

Juyoung Bang, Seounmi Youn, James Rowean [...]

International Journal of Market Research

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Research article

First published 2013-5

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya

Journal of Marketing

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Research article

First published 2017-5

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Open access

Research article

First published 2011-1

The Application of RFID in Brazilian Harvest Facilities: Two Case Studies

Priscilla Cristina Cabral Ribeiro, Annibal José Scavarda, Mário Otávio Batalha

International Journal of Engineering Business Management

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Research article

First published 2022-2

Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts

Vu Thi Mai Chi, Widya Paramita, Tran Ha Minh Quan

Australasian Marketing Journal

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Research article

First published 2016-9

I Communicate,Therefore I Belong

Stephanie L. Dailey, Jeffrey W. Treem, Jacob S. Ford

Business and Professional Communication Quarterly

Open access

Research article

First published 2020

Co-creation in new product development: Which drivers of consumer participation?

Marco Mandolfo, Shan Chen, Giuliano Noci

International Journal of Engineering Business Management

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