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1-10 of 43 results for consumer-centric approach

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Select article: Positive luxury: A consumer-centric approach to bridging luxury and sustainability

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Research article

First published 2025

Positive luxury: A consumer-centric approach to bridging luxury and sustainability

Wided Batat, Danae Manika, Fabio Duma [...]

Marketing Theory

Select article: Consumer Behavior in a Multichannel,Multimedia Retailing Environment

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Research article

First published 2010-5

Consumer Behavior in a Multichannel,Multimedia Retailing Environment

Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves [...]

Journal of Interactive Marketing

Select article: Revisiting Marketing’s Lawlike Generalizations

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Research article

First published 1999-01

Revisiting Marketing’s Lawlike Generalizations

Jagdish N. Sheth, Rajendra S. Sisodia

Journal of the Academy of Marketing Science

Select article: Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

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Research article

First published 2019-4

Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

Ophélie Mugel, Patricia Gurviez, Alain Decrop

Journal of Public Policy & Marketing

Select article: Book Review: Integrated Marketing Communication,a Consumer-Centric Approach for the Digital Era,by Thomas R. Flynn,James R. Smith,and Michael F. Walsh and Principles of Strategic Communication,by Derina Holtzhausen,Jami A. Fullerton,Bobbi Kay Lewis,and Danny Shipka

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Book review

First published 2023-3

Book Review: Integrated Marketing Communication,a Consumer-Centric Approach for the Digital Era,by Thomas R. Flynn,James R. Smith,and Michael F. Walsh and Principles of Strategic Communication,by Derina Holtzhausen,Jami A. Fullerton,Bobbi Kay Lewis,and Danny Shipka

Jeremy Harris Lipschultz

Journalism & Mass Communication Educator

Select article: Consumer boycott amid conflict: The situated agency of political consumers in the occupied Palestinian territory

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Research article

First published 2021-11

Consumer boycott amid conflict: The situated agency of political consumers in the occupied Palestinian territory

Aurélie Bröckerhoff, Mufid Qassoum

Journal of Consumer Culture

Select article: Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective

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Research article

First published 2021-6

Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective

Charlene A. Dadzie, Evelyn M. Winston, Alvin J. Williams [...]

Journal of Macromarketing

Select article: Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

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Research article

First published 2017

Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

Deborah Lynn Roberts, William Darler

International Journal of Market Research

Select article: Consumer Value Preferences in Healthcare: Insights for Value-centred Management

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Research article

First published 2021

Consumer Value Preferences in Healthcare: Insights for Value-centred Management

Sumit Saxena, Amritesh, Subhas C. Misra

Journal of Creating Value

Select article: What's Cooking? From GM Food to Nanofood: Regulating Risk and Trade in Europe

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Research article

First published 2009-6

What's Cooking? From GM Food to Nanofood: Regulating Risk and Trade in Europe

Naomi Salmon

Environmental Law Review

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