Book Review: Integrated Marketing Communication,a Consumer-Centric Approach for the Digital Era,by Thomas R. Flynn,James R. Smith,and Michael F. Walsh and Principles of Strategic Communication,by Derina Holtzhausen,Jami A. Fullerton,Bobbi Kay Lewis,and Danny Shipka
Restricted accessBook reviewFirst published online March, 2023
Book Review: Integrated Marketing Communication,a Consumer-Centric Approach for the Digital Era,by Thomas R. Flynn,James R. Smith,and Michael F. Walsh and Principles of Strategic Communication,by Derina Holtzhausen,Jami A. Fullerton,Bobbi Kay Lewis,and Danny Shipka
QuesenberryK. A. (2021). Social media strategy: Marketing, advertising, and public relations in the consumer revolution (3rd ed.). Rowman & Littlefield. https://rowman.com/isbn/9781538138182
