Book Review: Integrated Marketing Communication,a Consumer-Centric Approach for the Digital Era,by Thomas R. Flynn,James R. Smith,and Michael F. Walsh and Principles of Strategic Communication,by Derina Holtzhausen,Jami A. Fullerton,Bobbi Kay Lewis,and Danny Shipka

Quesenberry K. A. (2021). Social media strategy: Marketing, advertising, and public relations in the consumer revolution (3rd ed.). Rowman & Littlefield. https://rowman.com/isbn/9781538138182