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1-6 of 6 results for consumer-brand value congruence

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Research article

First published 2008-11

The Impact of Value Congruence on Consumer-Service Brand Relationships

Jing Zhang, Josée M. M. Bloemer

Journal of Service Research

Open access

Research article

First published 2025-2

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

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Research article

First published 2000-10

Pierre Chandon, Brian Wansink, Gilles Laurent

Journal of Marketing

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Research article

First published 2020-5

Carlos Velasco, Abhishek Pathak, Andy T Woods [...]

Quarterly Journal of Experimental Psychology

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Research article

First published 2010-5

Vincent P. Magnini, Cristel Garcia, Earl D. Honeycutt

Cornell Hospitality Quarterly

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Research article

First published 2024-11-15

G. Gokulkumari, Ibrahim Alhassan, Sulafah M. Basahel

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