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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

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Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

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Research article

First published 2010-02

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

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Research article

First published 2016-1

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

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Research article

First published 2018-7

Tracking brand positioning for an emerging destination: 2003 to 2015

Steven Pike, Jane Gentle, Louise Kelly [...]

Tourism and Hospitality Research

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Research article

First published 2017-11

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Dolores María Frías Jamilena, Ana Isabel Polo Peña, Miguel Ángel Rodríguez Molina

Journal of Travel Research

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

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Research article

First published 2012-10

Tourist destination brand equity and internal stakeholders

Andrea Sartori, Cristina Mottironi, Magda Antonioli Corigliano

Journal of Vacation Marketing

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Research article

First published 2017-7

Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Svetlana Stepchenkova, Elena Shichkova

Journal of Travel Research

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Research article

First published 2020-2

Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

R. A. Cano Guervos, D. M. Frías Jamilena, A. I. Polo Peña [...]

Journal of Travel Research

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