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1-4 of 4 results for consumer xenocentrism

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Research article

First published 2016-9

Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Open access

Research article

First published 2025-3

Adamantios Diamantopoulos, Michela Matarazzo, Mona Mrad [...]

Journal of International Marketing

Retricted access

Research article

First published 2019-8

Anshu Saxena Arora, Amit Arora, Vas Taras

International Journal of Cross Cultural Management

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Research article

First published 2019-6

George Balabanis, Anastasia Stathopoulou, Jiayu Qiao

Journal of International Marketing