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Articles (356)

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1-10 of 356 results for consumer stories

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Select article: Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Retricted access

Research article

First published 1997-11

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

Select article: A content analysis of mass media stories surrounding the consumer privacy issue 1990-2001

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Research article

First published 2003-5

A content analysis of mass media stories surrounding the consumer privacy issue 1990-2001

JoAnn L. Roznowski

Journal of Interactive Marketing

Select article: When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

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Research article

First published 2025

When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

Jingren Li, Yanni Ma, Erich J. Sommerfeldt

Journalism & Mass Communication Quarterly

Select article: Book Reviews : Consumed By a Story

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Review article

First published 1996-7

Book Reviews : Consumed By a Story

David Horrell

The Expository Times

Select article: “Zero Emission,Zero Compromises”: An Intersectional,Qualitative Exploration of Masculinities in Tesla’s Consumer Stories

Open access

Research article

First published 2022-10

“Zero Emission,Zero Compromises”: An Intersectional,Qualitative Exploration of Masculinities in Tesla’s Consumer Stories

Matteo Vivi, Anne-Mette Hermans

Men and Masculinities

Select article: Transcultural Nurses and Consumers Tell their Stories

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Other

First published 1996-01

Transcultural Nurses and Consumers Tell their Stories

Madeleine Leininger

Journal of Transcultural Nursing

Select article: Creating Awareness for Sustainable Goals: Reading Ruskin Bond’s Short Stories Through Bioregionalism Lenses

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Research article

First published 2025-7

Creating Awareness for Sustainable Goals: Reading Ruskin Bond’s Short Stories Through Bioregionalism Lenses

Archana Parashar, Meeta Baid, Mrunal Chavda

IIM Kozhikode Society & Management Review

Select article: Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

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Research article

First published 2025

Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

Sujit Raghunathrao Jagadale

Journal of Marketing Education

Select article: Film consumer decision-making: The Philadelphia story,1935–36

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Research article

First published 2012-11

Film consumer decision-making: The Philadelphia story,1935–36

John Sedgwick, Michael Pokorny

Journal of Consumer Culture

Select article: When Online Reputation Drives Consumers’ Online Repurchase Intentions: An Egyptian Story

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Research article

First published 2023

When Online Reputation Drives Consumers’ Online Repurchase Intentions: An Egyptian Story

Hamed M. Shamma, Radwa El Masry, Vincent Dutot

Global Business Review

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