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Articles (196)

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1-10 of 196 results for consumer self-interest

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Select article: Micro-Level Interactions in Business–Nonprofit Partnerships

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Research article

First published 2014-7

Micro-Level Interactions in Business–Nonprofit Partnerships

Marlene Vock, Willemijn van Dolen, Ans Kolk

Business & Society

Select article: Citizens,Consumers,and the Good Society

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Research article

First published 2007-05

Citizens,Consumers,and the Good Society

Michael Schudson

The ANNALS of the American Academy of Political and Social Science

Select article: Careful consumption and aspirational ethics in the media and cultural industries: Cancelling,quitting,screening,optimising

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Research article

First published 2023-1

Careful consumption and aspirational ethics in the media and cultural industries: Cancelling,quitting,screening,optimising

Maura Edmond

Media,Culture & Society

Select article: Measuring Consumer Innovativeness

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Research article

First published 1991-06

Measuring Consumer Innovativeness

Ronald E. Goldsmith, Charles F. Hofacker

Journal of the Academy of Marketing Science

Select article: Linking Dispositions and Social Behavior: Self-Monitoring and Advertising Preferences

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Research article

First published 1994-10

Linking Dispositions and Social Behavior: Self-Monitoring and Advertising Preferences

Melinda Jones

Teaching of Psychology

Select article: Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

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Research article

First published 2021-6

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

Kristy A Hamilton, Seo Yoon Lee, Un Chae Chung [...]

New Media & Society

Select article: Up,Up,and Away: Upgrading as a Response to Dissimilar Brand Users

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Research article

First published 2019-2

Up,Up,and Away: Upgrading as a Response to Dissimilar Brand Users

Yajin Wang, Deborah Roedder John

Journal of Marketing Research

Select article: An Arendtian perspective on responsibilized heroes: Why marketing needs a new model of heroic action

Open access

Research article

First published 2023-3

An Arendtian perspective on responsibilized heroes: Why marketing needs a new model of heroic action

Josephine Go Jefferies

Marketing Theory

Select article: It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions

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Research article

First published 2023-6

It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions

Hoori Rafieian, Marissa A. Sharif

Journal of Marketing Research

Select article: Transcending paradigmatic schisms and building ontological bridges: How Russ Belk’s “extended self” became canonical consumer research

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Article commentary

First published 2024-12

Transcending paradigmatic schisms and building ontological bridges: How Russ Belk’s “extended self” became canonical consumer research

Craig J Thompson

Marketing Theory

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