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Retricted access

Research article

First published 2015-7

Educating consumers in self-testing: The development of an online decision aid

Martine HP Ickenroth, Janaica EJ Grispen, Gaby Ronda [...]

Health Education Journal

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Research article

First published 2014-11

Exploring risks and benefits of point-of-care tests for healthcare and self-tests for laypersons: An interview study assessing complementary expert perspectives on diagnostic lab-on-a-chip systems

Pinar Kuecuekbalaban, Silke Schmidt, Kathleen Kraft [...]

Technology and Health Care

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Research article

First published 1968-2

Perception of Self,Generalized Stereotypes,and Brand Selection

Edward L. Grubb, Gregg Hupp

Journal of Marketing Research

Open access

Research article

First published 2024-5

Communicating the Imperfect Diagnostic Accuracy of COVID-19 Rapid Antigen Self-Tests: An Online Randomized Experiment

Huijun Li, Megha Kalra, Lin Zhu [...]

Medical Decision Making

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Research article

First published 1969-2

Congruence Relationships between Self Images and Product Brands

Ira J. Dolich

Journal of Marketing Research

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Research article

First published 2009-08

Predicting the Likelihood of Voiced Complaints in the Self-Service Technology Context

Nichola Robertson, Robin N. Shaw

Journal of Service Research

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Research article

First published 2011-8

The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring

Didem Kurt, J. Jeffrey Inman, Jennifer J. Argo

Journal of Marketing Research

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Review article

First published 2012-2

Self-Service in the Labor Process

Charles S. Koeber, David W. Wright, Elizabeth Dingler

Humanity & Society

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Research article

First published 2013-7

Effects of Self-Construals on Consumer Assertiveness/Aggressiveness

Kawpong Polyorat, Jae Min Jung, Yoon Yong Hwang

Journal of Cross-Cultural Psychology

Open access

Research article

First published 2025-3

Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation,Brand Addiction,and Self-Esteem

Adamantios Diamantopoulos, Michela Matarazzo, Mona Mrad [...]

Journal of International Marketing

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