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1-10 of 1074 results for consumer segmentation

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Select article: Are There Differences between Consumers’ and Marketers’ Privacy Expectations? A Segment- and Technology-Level Analysis

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Research article

First published 2010-4

Are There Differences between Consumers’ and Marketers’ Privacy Expectations? A Segment- and Technology-Level Analysis

George R. Milne, Shalini Bahl

Journal of Public Policy & Marketing

Select article: Strategic Environmental Consumer Segmentation: An Exploratory Case Study in Slovakia

Open access

Research article

First published 2024-1

Strategic Environmental Consumer Segmentation: An Exploratory Case Study in Slovakia

Hana Maťová, Miroslava Oravcová Triznová, Vladislav Kaputa [...]

Sage Open

Select article: The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior

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Research article

First published 2022-6

The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior

Thilo Kunkel, Adam Karg, Heath McDonald

Sport Marketing Quarterly

Select article: An Empirical Analysis of Use Motives: Implications for Segmenting Mobile Phone Consumers in Bangladesh

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Research article

First published 2014-2

An Empirical Analysis of Use Motives: Implications for Segmenting Mobile Phone Consumers in Bangladesh

Saadia Shabnam, Nazrul Islam

Management and Labour Studies

Select article: Consumer Policy Remedies and Consumer Segment Interactions

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Research article

First published 1989

Consumer Policy Remedies and Consumer Segment Interactions

Christine Moorman, Linda L. Price

Journal of Public Policy & Marketing

Select article: A Study on Consumer Behaviour of Passenger Car Segments through Logistic egression Modelling

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Research article

First published 2017-6

A Study on Consumer Behaviour of Passenger Car Segments through Logistic egression Modelling

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

Select article: Segmenting Electronic Word-of- Mouth Consumers: A Lifestyle  and Behaviour-based Study

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Research article

First published 2025

Segmenting Electronic Word-of- Mouth Consumers: A Lifestyle  and Behaviour-based Study

Rishikesh Bhaiswar, Deepak Chawla, Himanshu Joshi

Global Business Review

Select article: Pro-Vax,Anti-Vax,or Shades of Gray? Segmenting Consumers Based on Attitudes to Vaccination

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Research article

First published 2025-10

Pro-Vax,Anti-Vax,or Shades of Gray? Segmenting Consumers Based on Attitudes to Vaccination

Davide Rigoni, Timothy Desmet, Malaika Brengman

Health Education & Behavior

Select article: Segmenting Consumers on Their Lifestyle Characteristics

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Research article

First published 2006-7

Segmenting Consumers on Their Lifestyle Characteristics

Jayasree Krishnan, M. Sakthivel Murugan

Paradigm: A Management Research Journal

Select article: Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

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Research article

First published 2022-5

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

Devinder P. Singh, Justin Paul, Pooja Sharma

International Journal of Market Research

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