Search results: Sage Journals

Open accessResearch articleFirst published July 28, 2026

Consumer Segmentation for Vitamin Purchases: A Machine Learning Approach

Kuo Liu, Yu Yvette Zhang

International Journal of Market Research

Restricted accessResearch articleFirst published April, 2010

George R. Milne, Shalini Bahl

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published June, 2022

Thilo Kunkel, Adam Karg, Heath McDonald

Sport Marketing Quarterly

Open accessResearch articleFirst published January, 2024

Hana Maťová, Miroslava Oravcová Triznová, Vladislav Kaputa [...]

Sage Open

Restricted accessResearch articleFirst published February, 2014

Saadia Shabnam, Nazrul Islam

Management and Labour Studies

Restricted accessResearch articleFirst published June, 2017

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published 2025

Rishikesh Bhaiswar, Deepak Chawla, Himanshu Joshi

Global Business Review

Restricted accessResearch articleFirst published 1989

Christine Moorman, Linda L. Price

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published October, 2025

Davide Rigoni, Timothy Desmet, Malaika Brengman

Health Education & Behavior

Restricted accessResearch articleFirst published July, 2006

Jayasree Krishnan, M. Sakthivel Murugan

Paradigm: A Management Research Journal