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Articles (3917)

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1-10 of 3917 results for consumer relationship

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Select article: Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers

Retricted access

Research article

First published 2011-2

Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers

Janet Schwartz, Mary Frances Luce, Dan Ariely

Journal of Marketing Research

Select article: A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

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Research article

First published 2011-4

A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

Ashish Gupta

Asia-Pacific Journal of Management Research and Innovation

Select article: Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Open access

Research article

First published 2020-10

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Shahid Nawaz, Yun Jiang, Faizan Alam [...]

Sage Open

Select article: Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

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Research article

First published 2009-9

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

Select article: Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

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Research article

First published 2010-9

Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

Aurélie Kessous, Elyette Roux

Recherche et Applications en Marketing (English Edition)

Select article: Philosophising on the Elusiveness of Relationship Marketing Theory in Consumer Markets: A Case for Reassessing Ontological and Epistemological Assumptions

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Research article

First published 2003-9

Philosophising on the Elusiveness of Relationship Marketing Theory in Consumer Markets: A Case for Reassessing Ontological and Epistemological Assumptions

Samir Shrivastava, Sudhir H. Kale

Australasian Marketing Journal

Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: Consumer relationship proneness revisited: A multidimensional formative measure

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Research article

First published 2020-11

Consumer relationship proneness revisited: A multidimensional formative measure

Kamilia Bahia

International Journal of Market Research

Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

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Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

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