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Retricted access

Research article

First published 2021-9

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

Scott Connors, Mansur Khamitov, Matthew Thomson [...]

Journal of Marketing

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Research article

First published 2019-8

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

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Research article

First published 2025-3

Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

Akira Asada, Christopher M. McLeod

Sport Marketing Quarterly

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Research article

First published 2025-5

Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal,Attribution,and Psychological Reactance

Hyejo Hailey Shin, Vincent Wing Sun Tung, Miyoung Jeong

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025-7

How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

Jerum William Kilumile, Li Zuo, Johakim Katekele John

Sage Open

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Research article

First published 2023-3

The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

Akiko Arai, Yong Jae Ko, Akira Asada [...]

Sport Marketing Quarterly

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Research article

First published 2024-9

Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

Rebecca M. Achen, Ashley Stadler Blank

Sport Marketing Quarterly

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Research article

First published 2025-12

Testing the Framework for Consumer Psychology in Green Gamified Banking: Does Artificial Intelligence in E-Banking Matter?

Obaid ul Rehman, Zhongjun Tang, Muhammad Usman Arshad

Journal of Macromarketing

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Research article

First published 2025

How Do Image Captions Drive Consumer Engagement on Social Media?

Zitian Adam

Journal of Interactive Marketing

Retricted access

Book review

First published 2015

Book Review: Brand Psychology: Consumer Perceptions,Corporate Reputations

Jennifer Brannon Barhorst

International Journal of Market Research

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