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Open access

Research article

First published 2023-12

Sensing privacy: Extending consumer privacy research through a consumer culture theory approach

Johanna Horppu

Marketing Theory

Retricted access

Research article

First published 2006-6

Protecting Consumer Privacy in the Company'S Best Interest

Sara Dolnicar, Yolanda Jordaan

Australasian Marketing Journal

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Research article

First published 2023-6

Intransitivity of Consumer Preferences for Privacy

Geoff Tomaino, Klaus Wertenbroch, Daniel J. Walters

Journal of Marketing Research

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Review article

First published 2025-12

Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

G. M. Shafayet Ullah, Sameer Kumar, Fumitaka Furuoka

Millennial Asia

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Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

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Research article

First published 2010-4

Are There Differences between Consumers’ and Marketers’ Privacy Expectations? A Segment- and Technology-Level Analysis

George R. Milne, Shalini Bahl

Journal of Public Policy & Marketing

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Research article

First published 2017-8

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors ☆

Jill Mosteller, Amit Poddar

Journal of Interactive Marketing

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Research article

First published 2003-11-26

Data mining: Consumer privacy,ethical policy,and systems development practices

Christina Cary, H. Joseph Wen, Pruthikrai Mahatanankoon

Human Systems Management

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Research article

First published 1991-3

Privacy: Recognition of a Consumer Right

Cathy Goodwin

Journal of Public Policy & Marketing

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Article commentary

First published 2023-1

An equitable approach to enhancing the privacy of consumer information on My Health Record in Australia

Zachary Hollo, Dominique E Martin

Health Information Management Journal

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