Search results: Sage Journals

Restricted accessResearch articleFirst published 2026

Personalized pricing with consumers’ quality uncertainty

Guangzhi Chen, Tianxin Zou

Production and Operations Management

Restricted accessResearch articleFirst published June, 2015

The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Nuntana Udomkit, Panuvat Mathews

Global Business Review

Restricted accessResearch articleFirst published June, 2016

Measurement of Personality through Modified Instrument: A Study of Young Consumers of India

Shakeel Ahmad Sofi, Fayaz Ahmad Nika

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published August, 2024

A systematic approach to learning and identifying personality tendencies of consumers for individualized fashion product development

Qing Li, Jian Zhao, Zhebin Xue [...]

Textile Research Journal

Restricted accessResearch articleFirst published August, 2021

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

Open accessResearch articleFirst published October, 2022

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

Restricted accessResearch articleFirst published August, 2017

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude ☆

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti

Journal of Interactive Marketing

Restricted accessResearch articleFirst published June, 2025

“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms

Fabien Rogeon, Stéphanie Montmasson-Peyre, Sophie Martins-Felix

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published January, 2018

How We Complain: The Effect of Personality on Consumer Complaint Channels

Riley Berry, Sarah Tanford, Rhonda Montgomery [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published September, 2020

Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism

Rafi M. M. I. Chowdhury

Journal of Macromarketing

Restricted accessResearch articleFirst published 2026

Personalized pricing with consumers’ quality uncertainty

Guangzhi Chen, Tianxin Zou

Production and Operations Management

Restricted accessResearch articleFirst published June, 2015

The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Nuntana Udomkit, Panuvat Mathews

Global Business Review

Restricted accessResearch articleFirst published June, 2016

Measurement of Personality through Modified Instrument: A Study of Young Consumers of India

Shakeel Ahmad Sofi, Fayaz Ahmad Nika

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published August, 2024

A systematic approach to learning and identifying personality tendencies of consumers for individualized fashion product development

Qing Li, Jian Zhao, Zhebin Xue [...]

Textile Research Journal

Restricted accessResearch articleFirst published August, 2021

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

Open accessResearch articleFirst published October, 2022

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

Restricted accessResearch articleFirst published August, 2017

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude ☆

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti

Journal of Interactive Marketing

Restricted accessResearch articleFirst published June, 2025

“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms

Fabien Rogeon, Stéphanie Montmasson-Peyre, Sophie Martins-Felix

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published January, 2018

How We Complain: The Effect of Personality on Consumer Complaint Channels

Riley Berry, Sarah Tanford, Rhonda Montgomery [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published September, 2020

Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism

Rafi M. M. I. Chowdhury

Journal of Macromarketing