Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2021

Examining manufacturer concentration metrics in consumer packaged goods

Arry Tanusondjaja, Steven Dunn, Christopher Miari

International Journal of Market Research

Restricted accessResearch articleFirst published February, 2011

Rex Yuxing Du, Wagner A. Kamakura

Journal of Marketing Research

Restricted accessResearch articleFirst published 2025

Uyen Tran

Journal of Marketing

Restricted accessResearch articleFirst published December, 2016

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research

Restricted accessOtherFirst published January, 2009

Anjali Kaushik

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published February, 2007

Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre Dubé

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2008

Alina B. Sorescu, Jelena Spanjol

Journal of Marketing

Restricted accessResearch articleFirst published May, 2023

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Journal of Marketing

Restricted accessOtherFirst published December, 2010

Christopher Simms, Paul Trott

Marketing Theory

Restricted accessResearch articleFirst published March, 1998

International Journal of Market Research