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1-7 of 7 results for consumer online search journey

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Research article

First published 2021-12

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys, Mathew S. Isaac, Rebecca Jen-Hui Wang

Journal of Marketing Research

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Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

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Research article

First published 2019-8

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

Carlos Flavián, Raquel Gurrea, Carlos Orús

Journal of Interactive Marketing

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Research article

First published 2024

WeStore or AppStore: How Customers Shop Differently in Mobile Apps vs. Social Commerce

Kejia Hu, Nil Karacaoglu

Production and Operations Management

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Research article

First published 2014-2

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

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Case report

First published 2026-3

Maa Hotels: Rebranding and Digital Transformation

Anubhav Mishra, Sambit Kumar Sahu, Sayli Kingaonkar

Asian Journal of Management Cases

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Research article

First published 2021-12

Effect of online shopping experience on customer loyalty in apparel business-to-consumer ecommerce

Wei Yin, Bugao Xu

Textile Research Journal