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Articles (220)

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1-10 of 220 results for consumer need for uniqueness

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Select article: Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups

Retricted access

Research article

First published 2000-9

Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups

Jane E. Workman, Laura K. Kidd

Clothing and Textiles Research Journal

Select article: Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

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Research article

First published 2019-2

Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

Barbara Stiglbauer, Carrie Kovacs

Psychological Reports

Select article: Lucky Events and the Need for Uniqueness

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Research article

First published 2021-8

Lucky Events and the Need for Uniqueness

Li-Huei Wang, Zhaoyang Guo, Xue Ke

Psychological Reports

Select article: Measuring Mobile Telecom Service Innovativeness Among Youth

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Research article

First published 2014-6

Measuring Mobile Telecom Service Innovativeness Among Youth

Lokesh Jasrai

Paradigm: A Management Research Journal

Select article: Doing Difference: The Bright Side,Dark Side,and Unexpected

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Editorial

First published 2023-11

Doing Difference: The Bright Side,Dark Side,and Unexpected

Marcus Phipps, Fang-Chi Lu, Liliana Bove

Australasian Marketing Journal

Select article: Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

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Research article

First published 2005-2

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

Wilfred Amaldoss, Sanjay Jain

Journal of Marketing Research

Select article: A Room of One’s Own: Need for Uniqueness Counters Online WoM

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Research article

First published 2019-8

A Room of One’s Own: Need for Uniqueness Counters Online WoM

Robin Chark, Lawrence Hoc Nang Fong, Candy Mei Fung Tang

Cornell Hospitality Quarterly

Select article: New Day,New Game: Examining Consumer Needs in Daily Fantasy Sports

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Research article

First published 2022-12

New Day,New Game: Examining Consumer Needs in Daily Fantasy Sports

Jackson Sears, Philip Kang, Yong Jae Ko [...]

Sport Marketing Quarterly

Select article: An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers

Open access

Research article

First published 2016-9

An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers

Mayank Jyotsna Soni, Abraham Koshy

Vikalpa: The Journal for Decision Makers

Select article: Circles,Squares,and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

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Research article

First published 2008-12

Circles,Squares,and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

Michal Maimaran, S. Christian Wheeler

Journal of Marketing Research

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