Sage Journals: Discover world-class research

Retricted access

Research article

First published 2008-01

`I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives

Regina Smardon

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

Retricted access

Research article

First published 2026-3

The Power of Proximity: Exploring Narrative Language in Consumer Reviews

Anne Hamby, Brent McFerran, Christie Fuller

Journal of Marketing

Retricted access

Research article

First published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2022-5

The cultural influences of narrative content on consumers’ perceptions of helpfulness

Ning Fu

International Journal of Market Research

Open access

Research article

First published 2024-11

Weaving narrative threads with social psychological processes: Narrative modulations in online consumer reviews of a medical memoir

Mimi Huang

Language and Literature: International Journal of Stylistics

Retricted access

Research article

First published 2016-11

The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

Brian Gillespie, Jeff Joireman

American Behavioral Scientist

Retricted access

Other

First published 2003-12

Divergent Narratives in the Imagining of the Home amongst Middle-Class Consumers

Ian Woodward

Journal of Sociology

Retricted access

Research article

First published 2025

When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

Jingren Li, Yanni Ma, Erich J. Sommerfeldt

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2009-9

What Meaning do Responsible Consumers Give to Their Consumption? An Approach by Narratives

Nil Özçağlar-Toulouse

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2024-4

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Tingting Chen, Xinqiao Fan, Jun Fan [...]

Sage Open

Search results