Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2008

`I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives

Regina Smardon

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

Restricted accessResearch articleFirst published March, 2026

The Power of Proximity: Exploring Narrative Language in Consumer Reviews

Anne Hamby, Brent McFerran, Christie Fuller

Journal of Marketing

Restricted accessResearch articleFirst published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published May, 2022

The cultural influences of narrative content on consumers’ perceptions of helpfulness

Ning Fu

International Journal of Market Research

Open accessResearch articleFirst published November, 2024

Weaving narrative threads with social psychological processes: Narrative modulations in online consumer reviews of a medical memoir

Mimi Huang

Language and Literature: International Journal of Stylistics

Restricted accessResearch articleFirst published November, 2016

The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

Brian Gillespie, Jeff Joireman

American Behavioral Scientist

Restricted accessOtherFirst published December, 2003

Divergent Narratives in the Imagining of the Home amongst Middle-Class Consumers

Ian Woodward

Journal of Sociology

Restricted accessResearch articleFirst published 2025

When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

Jingren Li, Yanni Ma, Erich J. Sommerfeldt

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published September, 2009

What Meaning do Responsible Consumers Give to Their Consumption? An Approach by Narratives

Nil Özçağlar-Toulouse

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published April, 2024

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Tingting Chen, Xinqiao Fan, Jun Fan [...]

Sage Open

Restricted accessResearch articleFirst published January, 2008

`I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives

Regina Smardon

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

Restricted accessResearch articleFirst published March, 2026

The Power of Proximity: Exploring Narrative Language in Consumer Reviews

Anne Hamby, Brent McFerran, Christie Fuller

Journal of Marketing

Restricted accessResearch articleFirst published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published May, 2022

The cultural influences of narrative content on consumers’ perceptions of helpfulness

Ning Fu

International Journal of Market Research

Open accessResearch articleFirst published November, 2024

Weaving narrative threads with social psychological processes: Narrative modulations in online consumer reviews of a medical memoir

Mimi Huang

Language and Literature: International Journal of Stylistics

Restricted accessResearch articleFirst published November, 2016

The Role of Consumer Narrative Enjoyment and Persuasion Awareness in Product Placement Advertising

Brian Gillespie, Jeff Joireman

American Behavioral Scientist

Restricted accessOtherFirst published December, 2003

Divergent Narratives in the Imagining of the Home amongst Middle-Class Consumers

Ian Woodward

Journal of Sociology

Restricted accessResearch articleFirst published 2025

When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures

Jingren Li, Yanni Ma, Erich J. Sommerfeldt

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published September, 2009

What Meaning do Responsible Consumers Give to Their Consumption? An Approach by Narratives

Nil Özçağlar-Toulouse

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published April, 2024

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Tingting Chen, Xinqiao Fan, Jun Fan [...]

Sage Open