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Research article

First published 2021-7

The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice

Muhammad Aljukhadar, Sylvain Senecal

Sage Open

Retricted access

Research article

First published 2018-9

Marketing a Taboo Product: Tackling the Consumer Mind-set in Pakistan

Nida Aslam Khan

Asian Journal of Management Cases

Retricted access

Research article

First published 2011-6

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon Macdonnell, Darren W. Dahl

Journal of Marketing Research

Retricted access

Research article

First published 2015-8

Save Like the Joneses

Karen Page Winterich, Gergana Y. Nenkov

Journal of Service Research

Retricted access

Research article

First published 2006-07

Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States,South Korea,and India

Hyokjin Kwak, Anupam Jaju, Trina Larsen

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2012-8

The Influence of Mating Mind-Sets on Brand Extension Evaluation

Alokparna Basu Monga, Zeynep Gürhan-Canli

Journal of Marketing Research

Open access

Research article

First published 2023-11

Positively Original: Effects of Mindfulness on Social Media Tweets and Sentiment

Amy Errmann, Shohil Kishore, Sanghyub John Lee

Australasian Marketing Journal

Retricted access

Research article

First published 2008-1

Consumer Choice for Over-The-Counter Drugs and Supplements in the Healthcare Arena: Approaches to a Macro-Database across Topics

Hollis Ashman, Samuel Rabino, Dorothy Minkus-McKenna [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2013-6

How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotions

Hyeongmin (Christian) Kim

Journal of Marketing Research

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Research article

First published 2008-8

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation

Amar Cheema, Vanessa M. Patrick

Journal of Marketing Research

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