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Articles (451)

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1-10 of 451 results for consumer memory

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Select article: What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry

Retricted access

Research article

First published 2021-11

What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry

Ricardo Cayolla, Sandra Maria Correia Loureiro

Journal of Creative Communications

Select article: The effect of musical fit on consumers’ memory

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Other

First published 2010-07

The effect of musical fit on consumers’ memory

Joanne P.S. Yeoh, Adrian C. North

Psychology of Music

Select article: Memory Factors in Consumer Choice: A Review

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Research article

First published 1979-3

Memory Factors in Consumer Choice: A Review

James R. Bettman

Journal of Marketing

Select article: Building better memories pilot study: Memory rehabilitation for consumers of electroconvulsive therapy

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Research article

First published 2025-10

Building better memories pilot study: Memory rehabilitation for consumers of electroconvulsive therapy

J Ho, K Wells

Australasian Psychiatry

Select article: Effects of Retrieval Practice on Consumer Memory for Brand Attributes

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Research article

First published 2007-8

Effects of Retrieval Practice on Consumer Memory for Brand Attributes

Andrew Parker And, Neil Dagnall

Psychological Reports

Select article: Memories reminisced,reconciled,renewed: Hong Kong male consumers’ wardrobes and their search for a congruent self

Open access

Research article

First published 2023-11

Memories reminisced,reconciled,renewed: Hong Kong male consumers’ wardrobes and their search for a congruent self

Tommy Tse, Johanna von Pezold

Journal of Consumer Culture

Select article: Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

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Research article

First published 1994-7

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Robert J. Kent, Chris T. Allen

Journal of Marketing

Select article: Consumed With the Past: Nostalgia,Memory,and Ghostly Encounters at the Picture Palace

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Research article

First published 2001-08

Consumed With the Past: Nostalgia,Memory,and Ghostly Encounters at the Picture Palace

Janna Jones

Cultural Studies ↔ Critical Methodologies

Select article: Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

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Research article

First published 2017-5

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Journal of Interactive Marketing

Select article: Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

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Research article

First published 1992-8

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Frank R. Kardes, Gurumurthy Kalyanaram

Journal of Marketing Research

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