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Articles (439)

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1-10 of 439 results for consumer loyalty

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Select article: Consumer Loyalty: Singular,Additive or Interactive?

Retricted access

Research article

First published 2005-12

Consumer Loyalty: Singular,Additive or Interactive?

Robert East, Philip Gendall, Kathy Hammond [...]

Australasian Marketing Journal

Select article: Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

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Research article

First published 2020-9

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis

Marketing Theory

Select article: How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Open access

Research article

First published 2018-4

How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Alvin Eryandra, Bertina Sjabadhyni, Martina Dwi Mustika

Sage Open

Select article: The influence of dynamic pricing on consumer trust,value,and loyalty relationships in theme parks

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Research article

First published 2023-7

The influence of dynamic pricing on consumer trust,value,and loyalty relationships in theme parks

Ady Milman, Asli D.A. Tasci

Journal of Vacation Marketing

Select article: The Role of Consumer Confidence in Creating Customer Loyalty

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Research article

First published 2014-8

The Role of Consumer Confidence in Creating Customer Loyalty

Yi-Chun Ou, Lisette de Vries, Thorsten Wiesel [...]

Journal of Service Research

Select article: Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

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Research article

First published 2016-6

Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

Select article: Whence Consumer Loyalty?

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Research article

First published 1999-10

Whence Consumer Loyalty?

Richard L. Oliver

Journal of Marketing

Select article: Building Store Equity: Role of Store Image,Consumer Satisfaction,and Store Loyalty in the Indian Retail Market

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Research article

First published 2021-6

Building Store Equity: Role of Store Image,Consumer Satisfaction,and Store Loyalty in the Indian Retail Market

Rajesh Sharma, Joy Patra

Jindal Management Journal

Select article: The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

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Research article

First published 2021-11

The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

Eojina Kim, Juan L. Nicolau, Liang (Rebecca) Tang

Journal of Hospitality & Tourism Research

Select article: Re-Positioning Customer Loyalty in a Fast Moving Consumer Goods Market

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Research article

First published 2020-2

Re-Positioning Customer Loyalty in a Fast Moving Consumer Goods Market

Malin Sundström, Sara Hjelm-Lidholm

Australasian Marketing Journal

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