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Articles (216)

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1-10 of 216 results for consumer knowledge learning

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Select article: The novice nose knows: How olfactory knowledge shapes evaluation confidence

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Research article

First published 2023-7

The novice nose knows: How olfactory knowledge shapes evaluation confidence

Hua Meng, César Zamudio, Jamie L. Grigsby

International Journal of Market Research

Select article: Diversified Psychological Mechanisms in the Formation of Tourist Destination Attachment

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Research article

First published 2021-5

Diversified Psychological Mechanisms in the Formation of Tourist Destination Attachment

Ying Qu, Limei Cao, Xu Wang

Journal of Hospitality & Tourism Research

Select article: Understanding consumers’ purchase intention towards online paid courses

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Research article

First published 2023-1

Understanding consumers’ purchase intention towards online paid courses

Yuan Chen, Donghong Ding, Lidong Meng [...]

Information Development

Select article: Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

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Research article

First published 2021-9

Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

Select article: Online health information consumers’ learning across health-related search tasks from the perspective of retrieval platform switching

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Research article

First published 2025-12

Online health information consumers’ learning across health-related search tasks from the perspective of retrieval platform switching

Yijin Chen, Hanming Lin, Jin Zhang [...]

Journal of Information Science

Select article: Knowledge Capitalism: The New Learning Economy

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Research article

First published 2003-3

Knowledge Capitalism: The New Learning Economy

Alan Burton-Jones

Policy Futures in Education

Select article: How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship

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Research article

First published 2022-4

How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship

Martin Eisend, Farid Tarrahi

Journal of Public Policy & Marketing

Select article: Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration

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Research article

First published 2012-4

Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration

Yvette E. Pearson, Yuping Liu-Thompkins

Journal of Public Policy & Marketing

Select article: Adaptive to customers: The roles of learning climate and customer knowledge

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Research article

First published 2013-11-8

Adaptive to customers: The roles of learning climate and customer knowledge

Mei-Ling Wang

Human Systems Management

Select article: How Asking “Who am I?” Affects what Consumers Buy: The Influence of Self-Discovery on Consumption

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Research article

First published 2011-4

How Asking “Who am I?” Affects what Consumers Buy: The Influence of Self-Discovery on Consumption

Eugenia C. Wu, Keisha M. Cutright, Gavan J. Fitzsimons

Journal of Marketing Research

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