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Articles (343)

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1-10 of 343 results for consumer judgment

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Select article: Perceived Income Inequality,Trust,and Consumers’ Ethical Judgments

Open access

Research article

First published 2023-12

Perceived Income Inequality,Trust,and Consumers’ Ethical Judgments

Rafi M. M. I. Chowdhury

Journal of Macromarketing

Select article: Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales

Retricted access

Announcement

First published 1981-5

Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales

Murphy A. Sewall

Journal of Marketing Research

Select article: The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

Retricted access

Research article

First published 1976-5

The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

C. Whan Park

Journal of Marketing Research

Select article: Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Retricted access

Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Retricted access

Research article

First published 1992-8

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Frank R. Kardes, Gurumurthy Kalyanaram

Journal of Marketing Research

Select article: Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis

Retricted access

Research article

First published 1991-03

Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis

Marjorie Wall, John Liefeld, Louise A. Heslop

Journal of the Academy of Marketing Science

Select article: Consumer's Value Judgments

Retricted access

Research article

First published 1999-02

Consumer's Value Judgments

Anna Mattila

Cornell Hospitality Quarterly

Select article: Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments

Retricted access

Research article

First published 2018-11

Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments

Julio Sevilla, Mathew S. Isaac, Rajesh Bagchi

Journal of Marketing

Select article: Use of Consumer Judgment Models in Promotion Planning

Retricted access

Research article

First published 1973-10

Use of Consumer Judgment Models in Promotion Planning

Peter L. Wright

Journal of Marketing

Select article: Fitting a Psychometric Function to Price Judgments: An Analysis of Consumers' Judgments for Discounted Prices

Retricted access

Research article

First published 2005-8

Fitting a Psychometric Function to Price Judgments: An Analysis of Consumers' Judgments for Discounted Prices

Lun Fan, Kazuhisa Takemura

Perceptual and Motor Skills

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