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Articles (212)

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1-10 of 212 results for consumer innovation adoption

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Select article: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

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Research article

First published 2019-1

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Rajibul Hasan, Ben Lowe, Dan Petrovici

Journal of Public Policy & Marketing

Select article: Gamified Information Presentation and Consumer Adoption of Product Innovations

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Research article

First published 2017-3

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl [...]

Journal of Marketing

Select article: Consumer Innovativeness Influence on Really New Product Adoption

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Research article

First published 2012-8

Consumer Innovativeness Influence on Really New Product Adoption

Chih-Wei Chao, Mike Reid, Felix T. Mavondo

Australasian Marketing Journal

Select article: Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Open access

Research article

First published 2022-10

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

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Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

Select article: An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics,and New-Product Adoption Behavior

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Research article

First published 2003-1

An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics,and New-Product Adoption Behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason

Journal of the Academy of Marketing Science

Select article: Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions

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Research article

First published 2020-9

Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions

Thi Thanh Huong Tran, Nicholas G. Paparoidamis

Journal of International Marketing

Select article: Adoption of FinTech Products: A Systematic Literature Review

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Research article

First published 2021-11

Adoption of FinTech Products: A Systematic Literature Review

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra

Journal of Creative Communications

Select article: Selling Innovative Products in the Presence of Externalities

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Research article

First published 2018-07

Selling Innovative Products in the Presence of Externalities

Yufei Huang, Bilal Gokpinar, Christopher S. Tang [...]

Production and Operations Management

Select article: Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

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Research article

First published 2020-11

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar, Manish Talwar, Puneet Kaur [...]

Australasian Marketing Journal

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